50 TV ads that made history

Every bit whatever fan of AMC's acclaimed television series "Mad Men" knows, advertising is an art form, also as a high-stakes game. A 30-second 2019 Super Bowl spot cost $5.25 meg, or $175,000 per 2nd. Sure it's a lot of cash, just a worthwhile investment considering the spot reached an audience of nearly 110 million.

The all-time commercials are fresh and innovative. They may utilise witty repartee, a heart-melting narrative, or a pitch from high-profile spokesperson. Whatever the formula, the goal is the aforementioned: convincing people to part with their hard-earned cash—whether through the purchase of a particular production, a political donation, or a charitable contribution.

Advertising has evolved over the years, notably with respect to the representation of women. In the early days of television, perky housewives peddled convenience foods and detergents. With the advent of feminism in the 1960s and '70s, advertisers targeted a new demographic: women with children to raise and careers to advance. More recently, gender stereotypes have been put under a especially critical lens, resulting in Procter & Adventure's groundbreaking "Similar a Girl" campaign, as well as Gillette'due south reinvention of its familiar catchphrase, "The best a man tin can become" in lite of the "Me Too" movement.

Applied science too has changed how advertisers target potential audiences. As opposed to gathering around the television later dinner like their parents and grandparents, millennials and members of Generation Z tend to consume content on demand, often on computers and handheld devices. Consequently, digital advertizing has experienced double-digit growth in recent years while the traditional television market has declined.

Stacker tuned into the video archives and consulted newspaper and magazine manufactures to compile this slideshow of 50 ads that made telly history. Whorl through the list to find out which politicians launched the nastiest campaign ads, which advertisers came up with the most infectious taglines, and which commercials were so brilliant they put even Don Draper to shame.

You may also similar: Famous commercials from the yr yous were born

ane / 50

Bulova: "America runs on Bulova time."

On July 1, 1941, WNBT in New York aired a spot for Bulova watches but before a Brooklyn Dodgers game—the first legal commercial in television history. The blackness-and-white advertisement ran for but nine seconds and featured the image of a spotter face superimposed over North America while a vox-over informed viewers, "America runs on Bulova fourth dimension."

2 / 50

Kool-Assist

The larger-than-life, anthropomorphic pitcher of Red Dye #40 made its debut on national television in 1954 and has been the face of Kool-Aid e'er since. The spot featured a perky, June Cleaver-esque mom serving the drink to a posse of enthusiastic kids while extolling its many virtues—literally and metaphorically encouraging viewers to "drink the Kool-Aid."

3 / fifty

Fred Flintstone for Winston Cigarettes

Smoking was commonplace in the 1960s, and fifty-fifty Fred Flintstone and Barney Rubble indulged now and and then. The pop drawing characters shilled a number of products over the years—including Kentucky Fried Chicken, Dove soap, and Winston cigarettes. Spots showing the prehistoric pals lighting up went up in fume when tobacco advertising was banned on television in 1970.

4 / l

Veg-o-Matic: The original infomercial

Samuel Popeil introduced a slew of elementary, inexpensive machines designed to revolutionize food preparation; his greatest invention, even so, may be the infomercial. Introduced to tardily-night television viewers in the early 1960s, Popeil'due south company, Ronco, aired a serial of commercials demonstrating the Veg-O-Matic, the commencement of many items Ronco would advertise using this method over the side by side 50 years.

v / 50

Palmolive: Madge the manicurist

Starting in the late 1960s, downwards-to-world manicurist Madge dished out communication—in the form of Palmolive dish soap—to clients, too millions of television viewers throughout the country. Before Madge, who was portrayed past Jan Miner for more than than 27 years, household products were mostly pitched by actresses posing as housewives. Madge's intimate tone and no-nonsense attitude broke with tradition, ushering in an era of new female voices in advertising.

half-dozen / 50

Mr. Whipple: "Please don't squeeze the Charmin."

Type A grocer George Whipple ran a tight transport. Introduced to tv set audiences in 1964, Mr. Whipple admonished customers for thirty years not to squeeze the Charmin. The comical ads distinguished the toilet paper from its competitors, with manufacturers Procter & Adventure crediting the character for much of the product's success.

vii / fifty

Lyndon B. Johnson: Daisy

The infamous "Daisy" commercial, which aired during the 1964 presidential entrada, is one of the most startling and effective television ads ever produced. The spot focuses on a young girl picking the petals off a daisy equally she counts to 10; when she finishes plucking the final petal, the frame zooms into the girl's eye, and the inaugural reverses itself, culminating in the detonation of a nuclear bomb. Commissioned every bit part of President Lyndon B. Johnson'due south re-ballot campaign, the ad played into Cold State of war America's greatest fears and was aimed squarely at Johnson's unnamed Republican rival, unapologetic war hawk Barry Goldwater.

viii / 50

Marlboro State

The Marlboro Human being, accompanied by theme music from the archetype Western "The Magnificent Seven," beginning galloped across the open range and into homes around the country in 1957. Originally a filtered cigarette aimed at women, the renowned Leo Burnett Bureau created the rugged Marlboro Man to target a more masculine demographic and combat lackluster sales. Revered equally an American expression of freedom and individuality, the Marlboro Man did just that, catapulting Philip Morris to the top of the tobacco industry. Four actors who portrayed the mysterious cowboy died of tobacco related-illness, including anti-smoking activist Wayne McLaren.

nine / l

Tootsie Popular: "How many licks?"

How many licks does it take to get to the Tootsie Roll center of a Tootsie Popular? In the classic 1968 ad, a young male child sets out to find the answer. Wise Quondam Owl thinks he tin solve the riddle—only fifty-fifty he gives in to temptation after just three licks, chomping down on the confection. Created past the Detroit-based Doner agency, the animated prune charmed audiences with its catchy concept and gentle sense of humour. Then, just how many licks does it take to become to the center of a Tootsie Pop? In 2015, a team of researchers from NYU and Florida State put their heads together to discover out the answer. Later on hours of exhausting enquiry, information technology was determined that it takes approximately 997.

10 / 50

Juan Valdez: National Federation of Coffee Growers

Coffee farmer Juan Valdez, much like the iconic Marlboro Man, was the face of the National Federation of Coffee Growers for almost 50 years. In 1969, Carlos Sanchez brought the character to life in a seemingly endless series of boob tube commercials. The ads depicted hardworking Valdez lovingly disposed his crop: the antonym of the Colombian drug lords who loomed large in the popular imagination.

eleven / fifty

Coca-Cola: it'south the real thing.

A sea of people of all ages and ethnicities join in vocal on an Italian hilltop, bound by their love of Coca-Cola and one another. The infectious lyrics were written by McCann Erickson'due south Bill Capitalist on a napkin while killing time at an Irish gaelic airport. The resulting melody eventually reached #7 on the Billboard Hot 100, paving the way for the 1971 television commercial. With a budget of $250,000, it was the most expensive always produced at the time. Considered to be one of the virtually brilliant commercials in advertising history, the advertising'due south message of peace and harmony struck a chord with Americans growing increasingly weary of the Vietnam War. "Mad Men" showrunner Max Weiner credited his antihero, advertizing exec Don Draper, with creation of the spot, thereby resurrecting Draper's troubled career.

12 / 50

The Crying Indian: Continue America Beautiful

Distraught over the endless carpet of litter covering his native country, America's well-nigh famous Native American stared straight into the camera and shed a unmarried tear in the highly effective 1971 public service annunciation. Created past the Marsteller agency and the Ad Council for the nonprofit organization "Keep America Cute," the advertizement was launched on Earth Day and contributed to the reduction of litter in the U.S. by a reported 88%. In 1996, it was revealed that the spot'due south star, actor Iron Optics Cody, was not actually a Native American, but the offspring of Italian immigrants. Despite the ensuing scandal, Ad Age mag hailed the commercial as one of the about successful advertizing campaigns of the 20th century.

thirteen / l

Life cereal: Mikey likes information technology!

Picky-eater Mikey became an overnight sensation later on downing a bowl of Life cereal in front of his incredulous large brothers in this xxx-2nd spot from 1971. The ad spawned an enduring urban myth that child player John Gilchrist died of a ruptured stomach after consuming exploding Popular Rocks candy followed by a Coca-Cola chaser. The ubiquitous catchphrase, "Mikey likes it," has weathered decades of use, and is currently the name of an artisanal ice-cream parlor in New York City'southward trendy East Hamlet.

14 / 50

McDonald'southward: "You deserve a interruption today."

A chorus line of uniformed employees delivers McDonald's most famous tagline with all the bravado of a big Broadway musical in the 1971 ad developed by Chicago agency Needham, Harper & Steers. Penned by crooner Barry Manilow for the burger giant'due south first national television campaign, McDonald's employed the catchy jingle for more than than 40 years earlier retiring information technology in 2014.

xv / 50

Kellog's: "Leggo My Eggo!"

Kellogg's kickoff Eggo commercial, which aired in a plum spot during the "Brady Bunch," celebrated the eternal battle of wills between parents and children. Created by the Leo Burnett agency, "Leggo my Eggo!" remained Eggo'due south catchphrase from its inception in 1972 through 2011, when it was replaced by the "Only Delicious," campaign. When that slogan failed to excite customers, Burnett brought dorsum the old tagline in 2014.

sixteen / 50

Alka Seltzer: "I tin't believe I ate the whole thing."

In 1972, Alka Seltzer launched a commercial as unglamorous as indigestion itself. The spot featured a married, middle-aged couple hitting the hay. When married man, played past character thespian Mitt Moss, is overcome by a gluttony fueled attack of heartburn, he utters Alka Seltzer's unforgettable catchphrase: "I can't believe I ate the whole thing." An advertising classic, the commercial was admitted in 1977 to the Clio Awards Hall of Fame.

17 / 50

Joe Namath: Noxzema Shave Cream

In this suggestive 1973 Super Bowl spot for Noxzema shave cream, Pro Football Hall of Famer Joe Namath can't wait to take shaving cream applied by future Charlie's Angel, Farrah Fawcett. The 30-second celebrity endorsement, which cost $42,000 to produce, was an instant hit with fans who couldn't get enough of the pair's flirtatious interaction.

eighteen / 50

"Calgon, take me away!"

"The traffic. The boss. The baby. The dog!" The feminist motility brought greater opportunity to American women, but "having it all" was often a difficult juggling act. Calgon fabricated an appeal to this emerging demographic with this 1977 ad, encouraging working women to escape the stresses of modern life with a relaxing Calgon bathroom. The pop tagline firmly imprinted itself on the national consciousness and has provided fodder for endless memes.

19 / fifty

Chiffon margarine: "When you remember it's butter..."

In 1977, Chiffon launched the first of a number of commercials featuring actress Dena Dietrich as a vengeful Mother Nature. Taken in by the buttery taste of Chiffon margarine, Dietrich threatens, "It's non squeamish to fool Mother Nature," and summons an ominous thunderclap. Created by the D'Arcy Masius Benton & Bowles bureau, Dietrich'due south acidic delivery of the snappy catchphrase was a hit with consumers.

twenty / 50

Bounty: The quicker-picker-upper

Before she was Rhoda's mom, pint-sized powerhouse Nancy Walker lit upwards tv screens as Bounty's Rosie, the wise-bully waitress. The first commercial launched in 1971 and was so successful, Walker reprised the role for 20 years.

21 / 50

James Garner and Mariette Hartley for Polaroid

In 1977, Kodak turned to "The Rockford Files" star James Garner for its Polaroid camera entrada, pairing him with lesser-known actress Mariette Hartley in a series of charming and witty idiot box spots. The chemistry between the two stars was then authentic, audiences were convinced the pair were a existent-life couple. Although the rapport was nada more than stellar acting, many Americans believed Hartley was to blame for Garner's divorce. The ads proved to exist so popular, Kodak would go along to make 250 more commercials in the following decade.

22 / 50

Dannon: "In Soviet Georgia..."

The Soviet Union may no longer exist, but Dannon yogurt is nevertheless going stiff and tin thank an innovative 1977 commercial set in what is now the independent country of Georgia. The ad plays like a documentary, depicting a number of exceptionally spry Georgian centenarians engaged in activities such as chopping woods and horseback riding. A voiceover informs viewers that Georgians frequently live to a ripe old age, and, coincidentally, swallow a lot of yogurt. American audiences drew the connectedness, and Dannon's declining sales of a sudden skyrocketed.

23 / fifty

ALCU: "Look for the Union Label."

Ane of the virtually memorable jingles in advertising history wasn't role of a high concept advert campaign and didn't advertise an innovative production. The "Wait for the Spousal relationship Characterization" song, written past Paula Green for the 1976 International Ladies' Garment Union spot sold America on a progressive vision of worker solidarity dorsum when the United States was still a center for manufacturing jobs.

24 / fifty

Hateful Joe Green for Coke

Pittsburgh Steeler Charles Edward Greene, aka "Mean Joe Greene," marketed himself, also as Coke, in the classic 1979 McCann-Erickson advertising, which showcased the football game star's softer side. One of the get-go blackness men to appear in a commercial for a national brand, Greene gruffly accepts a post-game Coke from a young fan and takes a swig, and so flashes a winning grinning and tosses the boy his game jersey. The advertizing premiered during the 1979 Monday night football season and figured prominently during the 1980 Super Basin.

25 / 50

Enjoli perfume

The capable heroine of Enjoli perfume's early 1980s commercial didn't need a Calgon bath to relieve the stress of modernistic life—she could "bring home the salary, fry it upwardly in a pan, and never allow you forget you're a man." An ode to female empowerment, Enjoli tapped into the energy of the women's movement to target their female demographic.

26 / 50

Fabergé Organics

Before the television show "Dynasty," Heather Locklear—more accurately, multiple Heather Locklears—peddled Fabergé Organics shampoo via an infectious ad that used the power of TV to promote the product through a traditional word-of-mouth campaign. After extolling the shampoo's virtues, Locklear told consumers that she told two friends, who in turn told two friends, as her epitome multiplied on the screen.

27 / l

Brooke Shields for Calvin Klein Jeans

A 15-year-onetime Brooke Shields, dressed in a pair of jeans and a half-buttoned blouse, informed viewers that nothing came between her and her Calvins in the infamous 1981 jeans commercial. Shot by legendary mode photographer Richard Avedon, the overtly sexual ad was banned past both ABC and CBS. Designer Calvin Klein, notwithstanding, was unphased, remarking "Jeans are similar sex. The tighter they are, the improve they sell."

28 / l

At&T: "Reach out and touch someone."

1 of the biggest tearjerkers in commercial history, Bell Telephone'south 1981 "Joey called" ad played on traditional family dynamics and the pop formulation that long distance meant bad news. Created by N.W. Ayer & Partners, the spot featured a middle-anile couple discussing a recent telephone call from their son. Dad assumes there'southward problem in paradise until Mom informs him that she's crying tears of Joy—Joey called merely to say "I love you." The commercial came at a disquisitional time for AT&T, a monopoly on the brink of divestiture facing competition from new kids on the block such as Sprint and MCI.

29 / 50

Dunkin' Donuts: "Time to make the donuts."

In Dunkin' Donuts' 1981 ad, dedicated baker Fred awakens at a terribly early 60 minutes every morning time, grumbling, "Time to make the donuts"—one of the most famous take hold of phrases in the register of advertising history. The face of Dunkin' for 15 years, classically trained role player Michael Vale appeared in more than than 100 Dunkin' commercials. When Vale retired in 1997, his send-off included a political party and a parade, with about half-dozen one thousand thousand free donuts distributed to Dunkin' customers.

thirty / fifty

The Apple revolution

Hailed by some equally the greatest advert of all time, the 1984 Apple commercial created past the Chiat/Day bureau bombed initial market place testing and was nigh scrapped. The innovative spot depicted a gray, Orwellian dystopia smashed by a female athlete wielding a mallet, followed by an official announcement regarding the imminent release of the Macintosh personal computer. A revolutionary advertisement inspired by a revolutionary product, it commencement aired during the 1984 Super Bowl and sparked $155 million in sales within 3 months of its airing.

31 / l

Wendy's: "Where's the Beef?"

The 1984 Super Bowl was a standout twelvemonth for television commercials and included Wendy'due south "fluffy bun" ad, which proved that it isn't the question just who's asking it that counts. The original pitch, featuring a middle-aged human being asking the perennial question "Where's the beefiness?" failed to impress—just when disgruntled octogenarian Clara Peller demanded accountability for a competitor's skimpy patty, the catch phrase was soon on anybody's lips. Created by the Dancer Fitzgerald Sample agency, "Where's the beef?" is cited by Ad Age equally 1 of the top 10 slogans of the 20th century.

32 / 50

Michael Jackson for Pepsi

A year after Michael Jackson's nail anthology "Thriller," was released, the star signed a $5 1000000 deal with Pepsi, making him the face of its "New Generation" campaign. Pepsi launched the first of 3 ads featuring Jackson in 1984. Although the vocalist himself graced the spot for just a few fleeting seconds, Jackson did suffer serious burns while filming when pyrotechnics caught his hair on fire—an accident that may have sparked his fatal pain-killer addiction. The ad'south premise—a young fan imitating the pop idol—hasn't anile well in light of the sexual abuse allegations levied confronting Jackson in recent years.

33 / 50

The California Raisins

Deputed by the California Raisins Informational Board to combat slumping sales, San Francisco-based agency Foote, Cone & Belding brilliantly paired a group of Motown-inspired Claymation raisins with the 1960s hit, "I Heard It Through the Grapevine." The advert showtime aired in 1986 and was an overnight sensation, reportedly increasing sales by twenty%. The California Raisins' have on the tune reached #84 on the Billboard Hot 100, and spawned four albums, two of which went platinum.

34 / 50

Calvin Klein's Obsession

In the mid-1980s, Calvin Klein launched a serial of highly stylized commercials for his latest fragrance, "Obsession." Never i to shy away from controversy, the ads featured an elusive immature woman and her 4 fascinated suitors—an older gentleman, a younger human, a boy, and a woman. Klein turned to acclaimed photographer Richard Avedon to write and direct the overtly sensual ads, which were and so filmed by legendary cinematographer Nestor Almendros. "Saturday Night Live" parodied the ad with a spot-on skit for fictional Compulsion perfume.

35 / 50

Partnership for a Drug-Free America: "This is your brain on drugs"

Named 1 of Time Mag's most influential commercials of all time, Partnership for a Drug-Free America's 1987 advertizement depicted the powerful image of an egg—standing in for the human being brain—sizzling in a hot pan. The disturbing metaphor was and so successful, it was brought back for a 1997 spot with actress Rachael Leigh Cook targeting heroin.

36 / 50

Michael Dukakis: The Revolving Door

Produced by Roger Ailes of Play tricks News fame, the 1988 Bush campaign's infamous "Revolving Door" commercial targeted the furlough program promoted by his opponent, former Massachusetts Gov. Michael Dukakis, pegging him as soft on crime. The stark, black-and-white spot depicted an countless parade of men exiting and and so re-entering a prison. Although the advertising was considered by many Americans to exist the well-nigh influential spot of the 1988 election run-upwardly, it has been criticized for being racially charged and stoking prejudice.

37 / fifty

The Energizer Bunny

In 1989, the American public was introduced to the iconic Energizer Bunny, the pink, battery-operated toy rabbit that routinely outlasted his posse of manically drumming rabbits. Hailed as the "ultimate product demo" past Advertisement Age, the Energizer Bunny has appeared in over 100 ads over the past 30 years.

38 / l

Got milk?

San Francisco-based advertizing bureau Goodby, Silverstein & Partners took an innovative approach to the legendary "Got milk?" campaign, asking a focus grouping to refrain from drinking milk so assessing how a lack of it affected their everyday lives. The answer? Profoundly. The 1993 "Aaron Burr" advertising for the California Milk Processor Lath focused on the hazards of running out of milk and featured an eccentric collector who fails to reply a $10,000 question about Alexander Hamilton's nemesis, despite clearly knowing the reply. The poor wretch tin't go the words out—he's run out of milk and tin can't wash downwardly his peanut butter sandwich. The clever spot ended with the famous "Got milk?" tagline.

39 / l

Ikea: the first openly gay couple in a television commercial

In 1994, Ikea introduced the beginning openly gay couple in a idiot box commercial. Express to major Eastward Coast markets, the advertizing took a homespun documentary approach to the featured partners' search for the perfect sofa, casually highlighting their backstory and loving, committed relationship. Ikea was inundated with letters of support, as well as angry protests and fifty-fifty an empty flop threat.

40 / 50

Budweiser: "Whaassup!"

Budweiser's quirky 1990 advertisement celebrated bro culture with the breakout catchphrase, "Whaassup!" The brainchild of 28-yr-erstwhile Justin Reardon, higher-ups at DDB Chicago initially resisted his merits that the concept would resonate with the youth market. After greenlighting a express campaign targeting urban markets, sales spiked and Reardon became a aureate boy when the spot took home the Grand Prix at the 2000 Cannes Lions International Festival of Creativity.

41 / 50

Geico'southward Gecko

Geico's mascot, the lilliputian green lizard named Martin, made his television debut in 1999. A relatively new motorcar insurance outfit at the time, Geico was eager to launch its outset Telly ad entrada and compete with industry players. The Screen Actors Order strike, however, quashed whatsoever plans to hire live actors, and the Geico Gecko was built-in out of necessity.

42 / 50

John Kerry: Swiftboated

In one of the nastiest political commercials in modern times, the 2004 George W. Bush presidential re-election campaign targeted opponent John Kerry's war machine record in an ad spot known as "Swift Boat Veterans for Truth." The ad depicted actual veterans accusing Kerry, who adopted an anti-war opinion after serving in Vietnam, of lying nearly his experiences as a swift boat commander. Although the commercial played fast and loose with the facts, it did irreparable impairment to Kerry's shot at the Oval Office. The ads were and then effective, the term "swiftboating" entered the lexicon to draw any brutal personal assault against a public figure.

43 / fifty

Dos Equis: "Stay thirsty, my friends"

Since 2006, actor Jonathan Goldsmith has been billed as "the most interesting man in the world." In a serial of unusually dry ads created by EuroRSCG, Goldsmith can be seen jet-setting around the globe with a bevy of beautiful women, arm-wrestling dictators, engaging in daring adventures, and, of course, drinking the occasional Dos Equis beer. The entrada went viral, driving Dos Equis sales up by 22% and insulating the Heineken brand from the threat of the craft beer motion.

44 / l

Progressive'southward Flo

Endearingly annoying Flo has been the confront of Progressive insurance for the past 11 years. The kickoff ad aired in Jan 2008 and used a mixture of humor, visual props, and a modernist setting to demystify the insurance manufacture and thereby win the trust of consumers.

45 / 50

Barack Obama: "Yes We Can."

Barack Obama promised voters a new arroyo for the country and his 2008 campaign didn't disappoint, harnessing the power of the internet to convey his bulletin to potential voters. The near four-minute spot intertwined Obama's ain words with a star-studded, upbeat music video created by the Black-Eyed Peas' will.i.am. The viral video broke from the confines of conventional television, reinventing the political advertising for a new generation of voters.

46 / 50

Volkswagen: The Forcefulness

In that location are few things more awe-inspiring than a child's imagination, save for perhaps a parent'south love. The Deutsch agency nailed information technology with "The Force", an advert chronicling the adventures of a pint-sized Darth Vader and his enterprising dad. In an unprecedented movement, Volkswagen released the commercial on YouTube the Midweek before the 2011 Super Bowl, racking upwards 17 million views earlier kicking-off. According to Deutsch, the advertising paid for itself before it even striking national tv set.

47 / 50

Thai Life Insurance: Silence of Dearest

Asia is famous for "sadvertising:" mini-melodramas that pull at the consumer's heartstrings. Ogilvy & Mather Bangkok's 2011 "Silence of Dear" ad kicked the formula up a notch, telling the tear-jerking tale of an ungrateful teen girl and the sacrifices fabricated for her by her deaf father. The life insurance commercial went viral, reaching an international audience far larger than its intended Thai market.

48 / 50

Cheerios and the all-American family

In Full general Mills' 2013 ad, a piddling daughter adorably asks her female parent about the nutritional value of their breakfast cereal. When mom responds that information technology's good for your heart, the concerned tyke promptly places a handful of Cheerios on her sleeping father's chest. What distinguished the heart-warming, family-friendly commercial was its use of a mixed-race family unit. The advert's official YouTube video was hijacked by bigots, forcing Full general Mills to disable the comment section, although the company refused to pull the ad.

49 / 50

Procter & Hazard: "Like a Girl"

Procter & Take a chance smashed the patriarchy with its groundbreaking "Similar a Daughter" ad. Created by acclaimed documentary filmmaker Lauren Greenfield, the commercial cross-examined traditional female person stereotypes, request both boys and girls questions such as "What does it mean to throw similar a daughter?" The 2015 Super Bowl spot may have been peddling Ever feminine hygiene products (a Super Bowl first), but what it was actually selling was female empowerment.

50 / 50

Gillette: "The all-time a man can be."

Non to exist outdone past Procter & Adventure, razor giant Gillette responded to the MeToo motility past turning its familiar tagline "The best a human can get" on its caput. Presented as an ironic question rather than a statement of fact, the 2019 Super Basin spot put toxic masculinity under the microscope—and consequently generated both praise and condemnation. Despite a boycott, Gillette stuck by its message—altruistic a full of $three million to nonprofits working to raise the consciousness of American males.

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